Course Curriculum
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Advertising & Branding Marketing management
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Advanced consumer marketing, modern trade, product & D2C marketing
For any general queries email us at skillexperts@anywheregk.in
- Product marketing & Ansoff matrix (SML1)
- Product marketing Part 1 (SML1)
- Product marketing & branding Part 2 (SML1)
- Consumer marketing mix & Sales Psychology (SML1)
- Leadership & change management (SML1)
- Different types of sales closing techniques
- Share teams on Google Workspace (SML1)
- How to manage non paying customers? (SML1)
- D2C marketing (SML1)
- Complete case study on D2C (SML1)
- Modern trade channels (SML1)
- D2C branding & examples (SML1) Coming soon
- Retail management: Inventory Management (SML1) Coming soon
- Retail management: Fashion Retail begginer (SML1) Coming soon
- Retail management: Grocery Retail: “Freshness is Profit” (SML1) Coming soon
- Retail management: Fashion Retail: “Speed to Market Wins the Sale” (SML1) Coming soon
- Ecommerce management: “Data is Your Storefront”
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Marketing, Create branding, Content, Analytics & Assignments
For any general queries email us at skillexperts@anywheregk.in
- Sales & Marketing (Study Camp SML1)
- Advertising & Branding (Study Camp SML1)
- OKR, AI marketing & Customer acquisition (Study Camp SML1)
- How to create marketing launch event for new brands?
- Customer Lifetime value analytics (SML1)
- Lead generation Ads for HR, Real Estate & Google Form (SML1)
- Create sales analysis (SML1)
- Manage RFM Analysis (SML1)
- Market & entrepreneurship (SML1)
- Marketing and sales which no colleges teach you
- CRM & email marketing (SML1)
- Retail management: Data-Driven Decision Making (SML1) Coming soon
- Client management & leads using Google Forms (Study Camp SML1)
- AI Chat GPT for Marketing / Sales (ASML1)
- Top Asked Interview Questions
- Free Study Camp ASML1 Part 1
- Free Study Camp ASML1 Part 2
- Assignments (SML1)
- Exam (SML1)
- Review, suggestions and offer (SML1)
- Career guidance & comparison (ASML1)
- Affiliate marketing for SML1
Retail management: Inventory Management (SML1) Coming soon
Retail Management
Retail Management is the process of planning, controlling, and managing retail operations — from product sourcing to selling — in order to maximize customer satisfaction and profitability.
It involves:
- Managing store layout, staff, inventory, pricing, and promotions.
- Creating a smooth shopping experience for customers.
Key Steps in Retail Management:
| Step | Description |
|---|---|
| 1. Market Research | Understand customer needs, competition, and trends. |
| 2. Product Selection | Choose the right products to stock, based on demand. |
| 3. Supplier Management | Partner with reliable vendors for cost-effective sourcing. |
| 4. Inventory Management | Keep the right stock level to avoid overstock or stockouts. |
| 5. Store Layout & Display | Organize products to attract customers and increase sales. |
| 6. Pricing Strategy | Set competitive prices with good profit margins. |
| 7. Staff Training & Scheduling | Hire, train, and manage employees for service and sales. |
| 8. Promotion & Sales Strategy | Run offers, ads, and loyalty programs to attract buyers. |
| 9. Customer Service | Ensure fast billing, complaint resolution, returns, etc. |
| 10. Sales Analysis & Feedback | Track performance and improve based on data. |
What is Inventory Management in Retail?
Inventory Management means tracking and controlling the products in stock — ensuring the right quantity of items is available at the right time.
🎯 Goals:
- Avoid overstocking (wasted money).
- Avoid stockouts (lost sales).
- Improve cash flow and profitability.
📋 Key Inventory Management Techniques:
| Method | Description |
|---|---|
| ABC Analysis | Prioritize inventory based on value (A = high, B = medium, C = low). |
| Just-in-Time (JIT) | Keep minimal stock and reorder when needed. |
| FIFO/LIFO | Sell oldest stock first (FIFO) or newest first (LIFO), based on type. |
| Barcode/RFID Systems | Use tech for tracking and automating stock movement. |
| Reorder Point System | Set threshold level to reorder automatically. |
| Stock Audits | Regular physical checks to prevent shrinkage (loss). |
🧾 Examples of Retail Management in Action:
| Retailer | Retail Management Example |
|---|---|
| DMart | Maintains low-cost inventory, minimal SKUs, high turnover to offer discounts. |
| Big Bazaar | Focused on promotions, loyalty cards, and weekend offers. |
| Reliance Trends | Manages both online and offline retail with common inventory. |