Creating a Portfolio
Whether you’re a freelance writer, designer, or web developer, a portfolio of your work speaks volumes to potential clients. Strong copy and testimonials can help sell your services, but portfolios feature your work in action, helping your clients envision your skills working for them.
Portfolios also save you time by weeding out bad-fit clients before they book an initial call.
Should you include all your professional work in your portfolio? No. The work in your portfolio should be your very best and show diversity in your skills and clientele.
You can save and protect your work on tools like:
- Google Drive
- Links on your website.
In case you do not want to spend money on a website, you can use third-party portfolio sites to feature your work:
Contently: Platform for writers, journalists, and content creators
Carbon Made: Platform for illustrators, animators, architects
Behance: Platform for graphic designers, illustrators, UI/UX, and more
Top 3 freelance jobs platforms in India
Upwork is one of the most reputed, popular websites for freelancing jobs in India. You can find work whether you are a new or a professional in the freelancing workspace – for any job category.
Upwork has an impressive client list that comprises of names like Pinterest, Panasonic, Zendesk and Unilever. Here, as a freelancer you can easily find high-paying gigs on the genre you desire.
For individuals looking for better freelancing opportunities – Freelancer is the most rewarding website in India. The website is strategically designed to ensure that freelancers can clearly preview all the bids and posts relevant to the work they find interesting.
On the Freelancer website, you might face some challenges getting your first one or two gigs, but your profile at the website starts building up, the frequency of work increase manifold.
Similar to the Freelancer site, Fiverr is the LinkedIn for your freelance work and pays you in US dollars and gives you a wide range of departments to choose from to kickstart your freelancing career.
Bonus: A Personal Social Network
Most freelancer projects are landed via word of mouth or personal contacts. Keep your contacts strong and your social network game stronger. Show off your old or existing projects and stay relevant in groups and circles of freelancers or agencies.
Challenges for freelancers and tips to handle those challenges
Let’s face it, times are tough right now, so freelance jobs might seem scarce. According to a survey by Paypal on 500 freelancers in 2018, over 61% of freelancers were not paid at least once throughout their career.
In India, freelancers biggest challenge lies in being paid on time and securing the right project.
Some of the other challenges you might come across or already face:
- Negotiating the project price and service fees
- Contract and legal nuances
- Payment collections and trusted payment modes availability
- Invoicing and taxes
- Finding the right network
Overcoming Challenge No. 1 – Negotiate and set the price right
Don’t undersell your freelance game. Here are some tips on how to determine the price of your services.
- Cost-plus pricing: You determine the expenses involved, then add to that amount to turn it into a profit.
- Market Rate Pricing: Explore how much other freelancers are charging to give you rough estimates on what and how to charge your clients.
- Value-Driven Pricing: The client pays for what they believe the service is worth. This can come a little later in your freelancing career, once you have work you can showcase.
Overcoming Challenge No. 2 – Building a brand
We will keep this short and simple – network online. As discussed, go aggressive with your online branding. A personal brand is valuable when establishing authority as a freelancer and creating a long-lasting impression with clients. Have a logo, a name and a skill that is useful to people. Whether you use a design tool like Canva or outsource your branding to an agency, personal branding should be one of the first things on your to-do list.
Along with a memorable logo, your personal brand should also include a business name. You can brand your business after your own name or a third-party name.
Overcoming Challenge No. 3 – Finding a trusted payment source
You need to choose a payment gateway that makes sense for any freelance jobs you secure. Lower transaction fees, multiple online payment modes – and if possible, a minimal processing time.